Cauldron Copy

Launch sequences

that unveil the magic

of your newest offer

When launching an offering you are full of potential.

Brewing your Cauldron Copy

Maverick smiles slightly with their head tilted to the side. There citrine necklace glints in the sunlight

Hi, I’m Maverick Lumen and I’m your copy witch.

Through years of life coaching, I have cultivated curiosity and a gentle presence. I’ll be an active part of your launch, ensuring it captures the potential of your offer.

Launching takes time & intentional planning.

In order to plan your launch, I ask that you reach out well in advance of your planned launch date. (at least 2-3 months)

However, if your launch is this month and you needed certain copy written yesterday, check out my Copy Potions instead.

Your Cauldron Copy could contain…

  • Interviews with past participants that turn into stellar testimonials

  • 1 x Waitlist opt-in form for sharing a free teaser and generating interest

  • Welcome & nurture emails for your waitlist to keep excitement high while people wait for your launch date

  • 1 x Marketing funnel (of 5 emails) for your existing newsletter audience to inform them about the upcoming offer

    • With A/B subject line testing to boost open rates

  • Sales pages (short or long form) to filter potential clients and ensure the right people are buying your offer

  • Trimmings for your social media launch process to use as you’d like

Then, we’ll close the creative circle with the closing ritual.

There I show off the launch copy and strategy I’ve crafted for you. After receiving your feedback, I’ll make my final edits and send you the complete copy to implement.

Every launch, every program and offering, requires customized strategy

This is why everything above is a possibility and suggestion for your launch. At the end of the day, you know your audience best, and we’ll explore what you need to invite them in.

To get started, book your free 30-minute Creation Call & receive a customized quote based on the scope of your launch!

What’s the call for?

This call is for both of us to determine that we’ll be a good fit! There is no pressure to hire my services during this call.

Depending on the needs of your specific launch, I’ll take a day to draft up my quote & proposal ideas.

Once approved, we’ll schedule our first video call to get more clarity and talk about the creative process. From there, I’ll send an invoice for a 25% down payment, with the rest due on delivery of the final copy.